Mayor is a 24/7 Job

I spend a great deal of time at the Village Hall. I am there at all hours of the day and night as well as on the weekends. Most of the time I am working on something, going over financials, planning, or interacting with the staff to make sure we are functioning properly. Regardless of what I am doing, there is always time to interact with residents. So, if you see my white Impala sitting on the alley side of the building outside the door to the building department, feel free to stop by and tell me what’s on your mind or just chat. Doesn’t matter what time of the day it is either. I am there many times late at night. Just pound on the door or call my cell 473-2670 if it is after hours and I will let you in. Would love to find out what is on your mind. It helps me be a better Mayor. ME

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NEW BUSINESS IN CRETE, easier PROMISED than produced

One of the most frequent questions I get as Mayor is, “why can’t we get an XYZ Store to come to Crete, I really like that store.” There appears to be the common misconception that all we (the Village or the Mayor) have to do is call them up or write a letter and boom, they start construction next week. I wish it was that easy, but it is not, and anyone running for office that tells you that, simply has no understanding of how things work. When it comes to attracting new business, converting a starry eyed dream into reality is easier said than done.

There usually is a huge disconnect between what the consumer wants and what businesses want. Consumers tend to run on emotions when determining their preferences for shopping and dining, while most companies make their location choices based on facts, figures and most importantly, whether they make money locating at a particular site. They look at population density, disposable income, competition, and demographics of the potential location, to name just a few. They use specific criteria, and if you don’t meet the criteria, there will not be a XYZ Company in Crete, no matter how much we plead or how much they like the Mayor. They will walk away from free land and incentives if the long term prospect for profit is not there. In many cases with national chains, they make this decision months or even years in advance of actual construction. They also may use developers or brokers that will not disclose their clients. They will insist that everything remain confidential to avoid competitive stores in the same market area from learning their plans.

These same principles for success apply to the small privately owned business as well. The profit motive must be first and foremost in mind when locating a business. If there is no market for your product or service in town “A”, why would you consider starting a business there? This singular fact illustrates why it is difficult to draw new businesses to Crete. Demand and the size of the market are keys to success for any business, along with knowing how to run a successful operation.

The Village of Crete is always looking for additional businesses to come to our Village. However, care must be taken to make sure that the businesses provide a positive impact to the Village and the atmosphere we are trying to develop. As residents, you are perfect ambassadors for the Village to the outside business world, by speaking positively about our area and the values of locating here.

DON’T TAKE A CHANCE ON CAMPAIGN PROMISES
VOTE FOR PROVEN PERFORMANCE
RE-ELECT MIKE EINHORN VILLAGE PRESIDENT

Snow Plowing 101

I just heard the weather forecast and it looks like we may finally get some snow that we can measure.  With that thought in mind, I decided that it was a good time to remind everyone that parks on the street, you need to have your vehicle off the street anytime the snow fall exceeds 2”, until the street has been plowed.  Kind of a common sense rule in my book.  It allows us to get things cleaned up in a timely fashion, which in turn saves money.

As long as we are on the subject of plowing, it may be a good time to explain just how we plow snow.  Basically, the Department of Public Works (DPW) has different routes set up around the entire town.  Each driver has his area of responsibility.  In any given area, we go after the main roads first, followed by the secondary roads and then the dead ends, cul-de-sacs and alleys last.  If possible, the guys try to wait until the snow is over before they start to plow, but every event is different.  We also like to start plowing very early in the morning, so we have less traffic to contend with.  You will hear the plow go by from the warmth of your bed.  Once everything is plowed, the last thing we do is apply salt.  At $50-$60 per ton, we use good judgment as to how much and where we apply salt.  Certain intersections and dangerous areas will get more than other areas.  Please keep in mind that salt only works until the temperature gets down in the low teens.

Depending on the amount of snow we get, the very last thing we do is push the corners back and then clean up the downtown area, so that parking is better along Main Street and the piles of snow along the curb are removed for better pedestrian access.  With narrow sidewalks along the back of the curb in the downtown area, heavy snows can be a problem for the downtown.  We monitor the situation and take appropriate action and the business owners generally do a very good job of keeping their walks clear, and if there is a specific problem area, a simple call to the Village office will usually get the situation handled in short order.  I have personally plowed snow many times over the years and its fun for about the first hour and then it gets old in a hurry.  They usually give me the small trucks to use or the payloader.  They also usually assign me to do cul-de-sacs, alleys or parking lots.  I think that’s because no one like to do those areas, because they are difficult and time consuming.  Sometimes I go out when everyone else from DPW has gone home for rest.  I just try to keep the main roads open until the manpower is rested and return to work.  And that’s it for Snow Plowing 101!